19 Dec Ooyala releases its Q3 2013 Global Video Index
This week our client Ooyala released their Q3 2013 Global Video Index, revealing distinct and insightful patterns in how viewers consume video across devices.
Highlights from Q3 2013 Global Video Index include:
- Tablet TV viewers spent 25 percent of their viewing time watching videos more than 60 minutes long.
- Connected TV viewers spent nearly one third of their time watching videos longer than one hour.
- In Q3, both mobile and tablet viewing hit their peaks in September.
- Mobile accounted for 9.2 percent of streaming video views and tablet accounted for 6.4 percent of all online video plays.
Jay Fulcher, chief executive officer of Ooyala said: “Data is key for companies transitioning to digital TV. Our video analytics help customers navigate the increasingly complex and fragmented TV landscape. Some of the most successful broadcasters, media companies and enterprises rely on these insights to build bigger audiences and monetize their video content across all screens.”
See below coverage: